About
Artist. Creative entrepreneur. Mystic. Perpetually curious.
I’ve never been particularly good at choosing just one thing.
For years, I thought I was supposed to.
Photographer. Entrepreneur. Artist. Designer. Strategist. Tourism professional. Creative. Mystic.
Each label seemed to describe part of me, but never the whole.
It took me a while to realise that perhaps the problem wasn’t that I had too many interests.
Perhaps the connection was the point.
The Thread Running Through It All
I’ve spent more than 17 years working creatively and building things from ideas.
My background spans photography, design, film and television, digital marketing, tourism, destination development, entrepreneurship, workshops, retreats and contemporary art.
I’ve started businesses. I’ve worked with established organisations and small businesses. I’ve created brands, campaigns, experiences and visual stories. I’ve built and sold a business.
And throughout all of it, I’ve remained fascinated by the same things:
People. Stories. Images. Nature. Psychology. Possibility.
And the things we can’t always explain.
I am a Visual Thinker.
Photography was my first great love.
It taught me to look closely — at light, gesture, texture, silence and the fleeting moments that most people pass without noticing.
That way of seeing eventually moved beyond the camera and into painting, drawing, mixed media and digital work.
My art practice became a place to explore the things that photography couldn’t always capture.
Dreams.
Memory.
Desire.
Femininity.
Nature.
Animals.
Myth.
The subconscious.
The unseen.
I am also an Entrepreneur.
I’ve never been interested in business simply for the sake of business.
I’m interested in what happens when an idea becomes real.
A concept becomes a brand.
A skill becomes a service.
A passion becomes an income.
A vague feeling becomes a clear direction.
That experience has shaped the way I approach creative business today.
I believe creative people need both imagination and structure.
Intuition can tell you where to look.
Strategy helps you decide what to do with what you find.
And then there’s the Mystic.
My interest in spirituality isn’t separate from my creativity.
It has always been woven through it.
Dreams. Symbols. Archetypes. Animals. Nature. Synchronicities. Intuition.
I’m fascinated by the territory between what we consciously know and what we somehow already understand.
My approach is curious rather than dogmatic.
I’m interested in exploration rather than certainty.
And increasingly, I see mysticism not as an escape from the real world, but as another way of paying attention to it.
The Work Now.
Today, these three strands of my life are beginning to converge.
Art is how I explore and express.
Business is how I turn ideas into something tangible.
Mysticism is how I explore the unseen layers of experience.
They aren’t three separate identities.
They’re three ways of looking at the same world.
And this website is where they meet.
Welcome.
– Sarina
Location
Jeffreys Bay, South Africa